Say it once.It runs itself.

Describe the rule in one sentence. Convexa builds the workflow, runs it on every customer who matches, and stops itself on the ones who do not.

Example: the sentence 'If a regular has not ordered in 60 days, write to her' becomes a five-step workflow that messages a quiet customer on WhatsApp and stops for anyone who has already ordered.

Four engines

Organised by what you are trying to do.

Acquisition, Retention, Win-Back and Growth. Every engine shows how many customers are enrolled, how many converted, and the revenue attributed to it.

  • Acquisition

    Get a first order out of someone who has only ever browsed.

    Attributed revenue$26.3K

    Enrolled
    4,820
    Converted
    6.8%

    First order within 14 days of the first visit.

  • Retention

    Get a second order before the gap gets long enough to matter.

    Attributed revenue$58.0K

    Enrolled
    3,140
    Converted
    21.6%

    Runs on the 30-day mark, not on a calendar date.

  • Incremental

    Win-Back

    Reach the ones who had already stopped buying from you.

    Attributed revenue$43.2K

    Enrolled
    1,953
    Converted
    14.2%

    Revenue from customers who had already left. None of it was going to happen.

  • Growth

    Make the basket bigger for people who are already buying.

    Attributed revenue$22.6K

    Enrolled
    1,690
    Converted
    11.9%

    Only suggests what fits what she already owns.

Every figure is attributed, not estimated.$150.1K across all four engines, last 90 days

Triggered by intelligence

It starts when something happens, not when a calendar says so.

  • A customer moving between RFM segments
  • A new order
  • A birthday
  • A timed event
Leah NovakAustin · customer since 2023
Segment
LoyalAt Risk
Last order
9 August
Usually buys
Home cooling
Days quiet
61
TriggerFired Mon 14:26

Moves into At Risk

Any change into At Risk.Enrolled 1,251

WhatsAppto Leah Novak, written Wed 14:26, after the 2-day wait

Hi Leah, you last sorted out your home cooling on 9 August. The Frostline 1 ton inverter you were looking at is back in stock, and I can hold one for you until Friday.

Every message is written for that individual customer, using their live profile at the moment it is sent, in your brand voice. Not a template with a first name dropped in.

Sent on WhatsApp. Any step could have gone by email or SMS.

Templates and builder

Five journeys ready to run today.

Every one is wired to your own customers on day one. All pre-built, all editable.

Win-Back· editing a copyor start from blank

Auto-savedValidGo live

  • Blocks
  • Trigger
  • Delay
  • Condition
  • Action
  • Exit
  1. TriggerMoves into At Risk
  2. DelayWait 2 days
  3. ConditionHas she ordered since?
  4. ActionWhatsApp, in her brands
  5. ExitShe orders again

Every path ends somewhere. Convexa checked this before offering Go live.

Build from triggers, delays, actions, conditions and exits. Changes save as you go, and Convexa validates a workflow before it can go live.

Before you activate

See the projection before you activate.

Estimated monthly enrolments and a revenue range, calculated from your own live customer data, before the workflow goes live.

Projection · Win-Back

From your last 90 days

Estimated monthly enrolments

650customers would enter this workflow each month

Estimated monthly revenue

$12.1Kto$16.8K

Low $12.1KHigh $16.8K

Worked out from the 14.2% your win-backs already convert at and your average win-back order of $156. No industry averages, no guesses.

Activate workflow

Nothing sends until you turn it on.

The safety rails

Your customers will not get spammed by your own automation.

Four rails, on from the first workflow you build. You can make them stricter. You cannot turn them off.

RailOn by default, every workflow

  • 3 max

    Message caps

    No more than three messages from one workflow, never less than 48 hours apart, and the whole journey ends within 21 days.

  • 9am to 9pm

    Quiet hours

    Anything due outside your hours waits. It is queued and retried when you open, never dropped, and never sent at 3am.

  • 1 at a time

    No double messaging

    A customer cannot sit in two workflows of the same engine at once. The second one holds until the first lets go.

  • 4 ways out

    Smart exits

    She leaves when she opts out, hits the message cap, reaches the time limit, or places an order. That last one counts as a conversion.

If a rule and a workflow disagree, the rule wins.

Campaigns

Campaigns that already know who to send to.

Always-on journeys and one-off sends, running on the same intelligence underneath.

New campaign · draft

PreviewSend now

Send to

  • ChampionsRFM518
  • LoyalRFM1,509
  • High churn riskChurn risk488
  • High lifetime valueValue184
  • Browsed cooling, no orderBehaviour240
  • LostRFM702

Audience

221customers

19 of 240 left out because they have not accepted marketing. Convexa does not send to them.

Channels

  • Email
  • WhatsApp
  • SMS

Subject linedrafted in your voice, two to choose from

  1. The 1 ton inverter you looked at is back in stockUse
  2. A warm week ahead. Three inverters, held until FridayUse

Subject lines are shared. Message bodies are still written per customer.

Suggested from your signals. 240 people looked at cooling in the last 14 days and did not buy. Stock is healthy on three inverter models.

Attribution

Orders are linked back to the campaign that drove them, for seven days after a send.

$3,420from your last campaign

Your first signals are a store connection away

Connect your store and see what Convexa finds in the first week.