01 / 06
Recency
71 days
since the average last order
They have gone quiet.
3.2× longer than the rest of your base, which orders every 22 days. Recency score 2 of 5.
Every customer is scored on recency, frequency and value the moment you connect your store. Ask it anything.
Example: ask who you should never lose, and Convexa answers 518 champions, from 4,312 customers.
Answered from 4,312 customers. No segment was ever configured.
Three views of the same 4,312 customers, built before you thought to ask for them.
Every segment with its customer count and the share of revenue it brings. Champions are one customer in eight and four dollars in ten.
Gathered from every channel you sell on, and scored by Convexa before you open it.
Set the rules, watch the audience change as you go, and save it when it looks right. Convexa also suggests segments it has found in your base, already sized.
Start
4,312 customers, each with a recency, frequency and value score from the day you connected.
Rule 1
Recent buyers only. Anyone who has not ordered in three months drops out.
1,847 left-2,465
Rule 2
Keep the customers who are worth the effort.
962 left-885
Rule 3
Narrow to the ones who are starting to slip.
441 left-521
Rule 4
Only people who have said yes to hearing from you.
318 left-123
Save
The segment stays live. As customers change, it updates on its own.
Then
For any segment: its RFM and behavioural averages, churn-risk spread, preferred channels, six-month size and revenue trend, the products it actually buys, and who joined or left it this period.
At risk1,251 customers29% of base$348,000 a year
71 days
since the average last order
They have gone quiet.
3.2× longer than the rest of your base, which orders every 22 days. Recency score 2 of 5.
7.4
orders each, lifetime
These were never casual buyers.
About the same as your base, which is exactly why losing them hurts. Frequency score 3 of 5.
$278
per customer over twelve months
Worth two thirds of a normal customer.
0.65× your average of $427, and falling every month they stay in here.
61 / 39
Medium against High
Not one of them is Low risk.
That is what put them in here. The 488 on High are the ones to reach first.
where this segment actually replies
Reach them where they already are.
Email is second and it is not close. A win-back on the wrong channel is one nobody reads.
+49
net movement this month
Still growing, which is the bad news.
205 arrived, mostly from Loyal. 156 left, and 94 of those went to Lost.
Six groupings, built automatically from the same behaviour that scores your customers, and updated as your store changes.
14 productsSixty-two per cent of revenue comes from these. Protect them first.
9 productsUp 38% in sixty days. Small today, probably not next quarter.
6 productsEleven days of cover left at the current rate of sale.
23 productsBought on a rhythm. Due a reorder nudge within 21 days.
12 productsDown 24% across ninety days with no promotion to explain it.
31 productsNo sale in 120 days. Cash sitting on a shelf.
Marketing consent is tracked per customer, with unsubscribe and resubscribe handled automatically. Campaigns only ever include customers who accept marketing.
Connect your store and see what Convexa finds in the first week.
