Retention strategies, customer intelligence, and e-commerce growth — written by operators, for operators.
Recency, Frequency, Monetary — the three dimensions that tell you everything about where a customer is in their lifecycle. A plain-English guide.
A deep dive into how a 3-person skincare brand used Convexa's churn alerts and automated win-back sequences to bring dormant VIPs back into their store.
Beyond the basics. The integrations that actually move the needle on retention, conversion, and lifetime value — from a founder who's tried most of them.
For consumable products, timing is everything. Miss the window and you've lost the sale to a competitor. Here's how predictive replenishment works in practice.
WhatsApp has 98% open rates. But most brands treat it like email. Here's how to use it as a real commerce channel — product recommendations, cart recovery, and more.
The broadcast email is dying. The brands winning on retention in 2025 are running signal-triggered campaigns — personalised, timely, and actually relevant.